Editorial policy: how we write our advice

Our articles have one goal: to help you make better decisions for your dog’s health and comfort. This editorial policy explains how we work, so that you can judge how reliable the information you are reading is.

1. Starting from the questions owners really ask

We choose our topics based on the questions dog owners actually ask: worrying symptoms, treatment decisions, everyday care. Every article opens with a direct answer, then goes into more depth.

2. Relying on trustworthy, cited sources

Every article is based on recognised veterinary and scientific sources: standard veterinary reference works, expert consensus statements, publications from veterinary schools and published studies. Sources are listed at the end of every article, with a link where one is available.

Where the evidence is limited or disputed, we say so clearly. We distinguish what is established from what is merely promising.

3. Never standing in for the vet

Our content helps you understand, observe and take action, but it does not diagnose and never gives medicine dosages. Every article sets out the signs that mean you should see a vet, and reminds you that human medicines can be dangerous for dogs.

4. Reviewing and updating

Our articles are checked before publication and reviewed regularly to take account of new knowledge. The date of the last update appears at the top of every article. Veterinary review is built into our editorial process: when an article has been reviewed by a vet, their name is shown at the top of the page.

5. Advice before products

Novalia sells complementary feeds for dogs. To make sure this does not influence our advice:

• most of our articles do not mention any product;
• when one of our products is relevant, it is presented in a clearly labelled box, ‘The Novalia tip’;
• our products are presented as complementary feeds, in line with European regulations: they do not prevent, treat or cure any disease.

6. Corrections

Spotted an error or an inaccuracy, or know of a source we should add? Write to us at info@novaliacare.com. We look into every report and promptly correct the articles concerned.