Scientific rigour
We start from the studies available in dogs, we cite our sources and we clearly separate what is proven from what is merely promising.
Our mission
Joint problems are among the most common health issues in dogs. They often creep in quietly: a dog that gets up more slowly, is less keen to jump into the car or cuts its walks short. Many owners don’t know what to make of it, or where to turn.
We created Novalia to fill that gap: to bring together clear, verified and genuinely practical advice, and to develop everyday care that respects the science, the regulations and your dog alike.
Good care starts with observation.
A change in gait, a jump avoided, a walk cut short: our guides teach you to spot these subtle signs, and always tell you when it is time to see your vet.
What guides us
Advice before products
Most of our articles do not mention any product. When we talk about ours, it is because they have a genuine place in the solution.
Full transparency
A readable composition, claims that comply with European regulations and no promise of a cure: you know exactly what you are giving your dog.
Animal welfare first
Your vet remains at the heart of your dog’s care. Our content helps you observe more closely, understand more and talk things through with them.
How we develop our products
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Start from the evidence
We select ingredients that have been studied for canine joint health: green-lipped mussel, glucosamine, chondroitin, MSM, collagen and omega-3.
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Formulate with rigour
Amounts consistent with the available literature, a combination of complementary actives and a chew that dogs genuinely enjoy.
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Work with specialist manufacturers
Our products are made by a partner specialising in animal nutrition, in line with European animal feed regulations.
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Trace every batch
Batch number, best-before date, full composition: every jar can be traced from production all the way to your cupboard.
Novalia at a glance
- health guides published
- 24
- veterinary and scientific sources cited
- 143
- topics for every life stage
- 5
- miracle promises
- 0
Editorial content independent of sales
Our articles are written to answer the questions owners really ask, using veterinary and scientific sources. They are reviewed and updated regularly, and veterinary review is built into our editorial process.
Read our editorial policyWho are we?
Novalia is a brand of Ascentia Trading OÜ, a company incorporated under Estonian law and based in Tallinn (registry code 17470945). We develop our products in Europe, for dogs and their families in France, Germany and beyond.
- Company
- Ascentia Trading OÜ
- Registered office
- Tartu mnt 67/1-13b, 10115 Tallinn, Estonie
- Contact
- info@novaliacare.com
A question or a suggestion?
We read every message. Write to us and we will get back to you personally.